Client: Pueblo Dorado
Industry: Real Estate
Location: Mexico
Partnership Duration: Since 2015

Challenge

Pueblo Dorado sought to position itself as a premier real estate offering, attract potential buyers, and increase the land’s value in the short term.

Solution

Sonar developed a comprehensive marketing strategy to introduce and grow the Pueblo Dorado brand. This strategy included brand development, effective targeted campaigns, and public relations.

Results

Sonar’s strategic efforts, in close collaboration with the sales team, resulted in an impressive 30% appreciation in Pueblo Dorado’s land value over a span of just two years (pre-pandemic, of course) and positioning the residential complex as the #1 top-tier reference real estate option in the market.